Be kind, rewind.... Could we be headed back to VHS?

Be kind, rewind … There’s an interesting wave of nostalgia currently crashing over Americans who are frustrated with streaming services. Physical media like DVDs, Blu‑rays, and even VHS tapes are making a comeback, especially among people in their 20s. At the Los Angeles video store Vidiots, young customers say renting discs lets them cut down on pricey streaming subscriptions while still finding movies that aren’t available online. In fact, a Consumer Reports survey finds nearly half of Americans still watch DVDs or Blu‑rays, and 15% still use VHS. Experts say the revival is driven by emotion, practicality, and culture. And with streaming prices rising  — and content scattered across many platforms — some viewers are feeling digital fatigue.