Bruce Springsteen appeared in a Jeep commercial during Super Bowl LV, marking his first partnership with an advertiser.
The two-minute spot, which he scored with producer Ron Aniello, can be seen below.
The commercial focuses on uniting the U.S. during a period of intense political and social turmoil. "We just have to remember the very soil we stand on is common ground,” the singer-songwriter says during the clip, partly set in a Lebanon, Kan. chapel. According toVariety, his personal 1980 Jeep CJ-5 makes an appearance.
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