Makeup for guys has been around for a while, but it's always been online . . . it's not like you can walk down the makeup aisle of the average store and find it.
But that's about to change. Makeup for men has finally gone mainstream. CVS just announced it's stocking a line of makeup for men in about 2,000 of its stores nationwide.
The brand is called Stryx, and they sell things like concealer, tinted moisturizer, and face cleanser for men.
They say, quote, "We didn't just take a women's product and slap a 'For men' label on it . . . our products are meticulously formulated for male skin."
A survey from last year found that about one-third of men under 45 say they'd be interested in trying makeup.
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