Ticketmaster has invested in facial-recognition technology that it said could lead to faster access to events along with increased protection against fraud.
Parent company Live Nation confirmed in a note to investors that it had entered a financial arrangement with Blink Identity to develop the system. “We will continue investing in new technologies to further differentiate Ticketmaster from others in the ticketing business,” Live Nation said. “It is very notable that today we announce our partnership with, and investment in, Blink Identity, which has cutting-edge facial recognition technology, enabling you to associate your digital ticket with your image, then just walk into the show.”