PETA , the animal right group advocate was involved in a social media feud with Jimmy’s Famous Seafood restaurant in Baltimore. The fight started when PETA ran a billboard in Baltimore that showed a picture of a crab that read: “I’m ME, not MEAT.” The restaurant responded by running their own billboard that showed a cooked crab with the caption, “SteaMEd crabs. So the fight started in social media. PETA supporters attacked the restaurant, and restaurant fans defended it. SO that was one the restaurant decided to sell a beer called PETA tears and the restaurant's customers LOVE IT! (photo courtesy of Jimmy’s)