Bob Seger's Proud That "Like A Rock" Sold A Lot Of Trucks

Bob Seger reflected on the change of heart that meant Chevrolet got to use his 1986 song “Like a Rock” in an advertising campaign, and said he was proud of having let it happen.

Taken from his album of the same name, it became one of the compositions of which he’s most proud, which is one of the reasons he initially held out against the truck company, as he told Uncle Joe Benson on the Ultimate Classic Rock Nights radio show.




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